The Right Social Media Management for Hotels!

What Should the Right Social Media Management for Hotels Look Like?

Hello, dear readers,

After a very long break, we are back with another important topic. In this article, I will explain how hotels, the cornerstone of the accommodation sector, should use their social media accounts and how the mistakes made when using social media can be put right. If you're ready, let's begin!

How Should Hotels Manage Social Media Platforms?

Content Sharing

Hotels should post regularly on their social media accounts. As you share images or videos showcasing your hotel, you will gradually answer any questions your guests have about it.

Advertising

In addition to sharing content regularly, hotels should also advertise regularly on social media channels. By advertising, you gain your guests' trust while also increasing your brand awareness.

Responding to Questions or Comments

Questions about your hotel should be answered promptly. If there are negative comments, they should not be deleted. Your replies should show that you take your guests' complaints into account, because this will also build brand loyalty in the future.

Filling In Your Bio Correctly

In the bio section, you should correctly fill in your hotel's location, phone number and email details so that your guests can reach you in the easiest and fastest way.

Which Social Media Platforms Should Hotels Use?

We have looked at how hotels should use social media, but which social media platforms should hotels use, and which platforms are right for them? Let's touch on this topic as well.

Major channels such as Instagram, TikTok, Facebook, YouTube, Twitter and LinkedIn are among the social media platforms on which people in Turkey spend the most time. In recent years, the power of social media has evolved into an entirely different dimension, with Generation Z now setting the trends. The point that needs to be underlined again and again here is keeping up with trends. Hotels must not forget that it is young people in particular who set the trends; they should not underestimate the power of users and should actively use the platforms those users are on. By sharing sales-oriented videos and photos, they should harness the power of trends without boring users. Hotels pursuing a predominantly visual and video-driven sales and marketing strategy should post actively on Instagram, Facebook, YouTube and TikTok, making the most of the power of trends. Hotels that need to grow their brands professionally on these channels should seek support from agencies that truly understand social media and are professionals in this field. Hotels should reach the right target audience by using the add-ons and features of these platforms, which are constantly evolving and are released with users in mind.

3 Mistakes Hotels Make When Using Social Media!

Unfortunately, hotels make many mistakes when using social media and present these channels to the wrong target audiences. Here are the mistakes we have listed for you!

Buying Followers!

At the top of the list of mistakes is buying followers. Anxious to grow the brand quickly, hotels often buy followers. However, because social media platforms now have highly advanced artificial intelligence, they notice this move immediately aaand, since they no longer consider your account organic, they never show it to users, including on the Explore page. In the eyes of the algorithm, your account is a dead account.

Not Knowing the Platforms' Target Audiences!

Every social media channel has its own target audience. LinkedIn, which is used for business and with a work focus, or TikTok, which is used particularly by Generation Z,

are among the best examples of this. If you know your target audience well, you will carry out your sales and marketing more quickly and accurately.

Not Advertising!

Unfortunately, simply posting is not enough to grow your social media. Because there are so many alternatives in the accommodation sector, you will need to advertise to the right target audience. By setting aside a monthly budget and getting support from professionals in this field, you will grow your brand in a short time.

We have come to the end of our article; in it, we looked at how hotels should use social media. Goodbye until we meet in our next article! :)

Yağmur Sarıoğlu

Brand Manager