What Is Spotify Advertising? How Is It Done? What Should You Consider?

AN INTRODUCTION TO SPOTIFY ADVERTISING

As digitalised traditional marketing continues to develop at full speed, the emergence of many new platforms has also become inevitable. The development of the internet has also given rise to a new market for apps in many areas. As the importance of the digital age was recognised, companies also established a presence on social media platforms and began promoting their products and services there. With its countless music services and user-friendly interface, Spotify has won users over and become one of the most downloaded apps. In this article, prepared for you by WOXX Media, we will talk about Spotify and Spotify advertising.

What Is Spotify?

Spotify is a Sweden-based digital music platform that operates on a monthly subscription system. As one of the most popular apps in the evolving digital world, Spotify has also brought a breath of fresh air to the field of marketing. The app offers a Premium option that gives Premium users features such as ad-free listening, unlimited track skipping and downloads. With Spotify, which is compatible with Android and iOS, you can create your own playlists and share them with your friends.

How Do You Advertise on Spotify?
The app has become an advertising tool that helps brands reach their target audiences. Thanks to its large user network, Spotify has developed advertising strategies that enable companies to bring their products and services to more people. With Spotify Ad Studio, a self-service platform, the app has become more accessible to small businesses than it used to be.
To advertise on Spotify, first create an account with Spotify Ad Studio and sign in. You can then create your ad by following the steps below.

1) Choose your objective
Choose one of the 2 campaign objectives shown below.
-Build awareness for a brand, business or organisation,

-Promote a concert or music-related content.

2) Upload audio or request a voiceover

3) Define your target audience

4) Set Your Ad Budget and Schedule

5) Create Your Ad

If you want to advertise on Spotify too, there are a few topics you need to know about. First of all, it is worth learning about the “Spotify Ad Types”.

Spotify Ad Types

After deciding on an ad model that suits your budget, you should choose the right target audience for your company.

What are the Spotify ad types?

All Platforms

With this model, the most frequently used and simplest method, your ad runs across the entire platform. With this model, which plays between songs while users are active on any platform, you also get a clickable display unit.

Sponsored Links

This ad type is displayed only on mobile devices and tablets. Sponsored links give the user half an hour of uninterrupted listening or podcasts in exchange for watching an ad in full.

Video Takeover

The “video takeover” model can only be viewed on phones and tablets. It comes with a clickable companion unit so that users can click through to your destination URL.

Overlay

This is a static ad model displayed when the user returns to the app.

Homepage Takeover

This model, a standard display ad, runs on desktop only. With a clickable ad that supports rich media, you can make your brand visible on Spotify's homepage for 24 hours.

Leaderboard

With this ad model, you can make your brand visible on the Spotify leaderboard for 30 seconds.

Sponsored Playlists

In this model, which runs on all platforms, Spotify acts as the sponsor. Your ad is shown in a sponsored playlist, and when someone listens to that playlist, only your ads are displayed.

Take Your Place in Digital with WOXX Media!

Watch your brand grow with WOXX Media, the leading digital advertising agency! For more information about Spotify ads and other advertising campaigns, you can contact us directly at [email protected] or by phone on +90 242 254 0 254!

Esra Aybala TALAŞLI

SEO & Content Editor