How Do You Advertise on TikTok?

ADVERTISING ON TIKTOK

TikTok, one of the biggest marketing trends in the digital world, is a social sharing platform with iOS and Android versions. The app, on which users share their important moments as videos, has become one of the most downloaded apps of recent years.

Having first captivated Generation Z, TikTok has reached ever wider audiences over time by developing various marketing and advertising strategies. With its extensive network, the app has developed advertising models to help brands reach their target audiences. So what are these advertising models? How do you advertise on TikTok? In this article, we will go through the steps of advertising on TikTok one by one.

CONTENTS

1. TIKTOK AD MODELS

1. Biddable Ads
2. Ads Available Through a TikTok Account Manager
   1. In-Feed Ad Models
   2. Brand Takeover Ad Models
   3. TopView Ad Models
   4. Branded Hashtag Challenge Ad Models
   5. Brand Premium Ad Models
   6. One Day Max Ad Models
   7. Influencer Package

3. Advertising on TikTok via Facebook

HOW DO YOU ADVERTISE ON TIKTOK?

HOW MUCH DO TIKTOK ADS COST?

WHY ADVERTISE ON TIKTOK?

WHAT ARE THE FEATURES OF TIKTOK ADS MANAGER?

TikTok Ad Models

Advertising on the app revolves around two main formats.

1) Biddable Ads

This is the ad model that lets you bid on ad placements when running sponsored ads. Operated manually, it is a self-service ad type. In this model, where bidding is enabled via the “Video ad placement” section on the app’s home page, there are 3 payment methods. These methods are:

-Cost per click
-Cost per view
-Cost per thousand views

2) Format Types Requiring a TikTok Account Manager

When running sponsored ads, there are various campaigns available in addition to video ads. The campaign types that require a high budget and a TikTok Account Manager are:

In-feed ads: A conversion-focused ad model that appears as users scroll between videos in the app and can be used for e-commerce sites. It is purchased on a CPC or CPI basis.

Brand Takeover: An ad model that appears on screen when the app is first opened. It is purchased on a daily basis.

TopView: A video ad model that appears when the app is opened. It covers the entire screen and is purchased on a daily basis.

Branded hashtag challenge: An ad model in which brands get users to shoot videos under a hashtag, generating engagement.

Brand Premium: A video ad of up to 60 seconds that can be shown in the app’s “For You” section. It is purchased on a cost-per-mille (CPM) basis. It differs from the One Day Max format in that it is purchased on a cost-per-mille basis and lets you define your audience based on different criteria.

One Day Max: A video ad of up to 60 seconds shown in the app’s “For You” section, purchased on a daily basis.

Influencer Package: An ad model that lets you promote your product or brand quickly by partnering with a popular celebrity.

Advertising on TikTok via Facebook

Alternatively, to advertise via Facebook, you need to click the Audience Network button in the “Placements” section of Facebook Manager.

HOW DO YOU ADVERTISE ON TIKTOK?

To advertise on TikTok, first click through to the “ads panel” page. After starting the registration process on the screen that appears, complete your payment choices. Fill in the form, choosing between 2 account types: individual or business. You can then complete the process once the TikTok agency representative who contacts you grants access.
The steps of advertising on TikTok, one by one:

-Go to the TikTok Business home page
-Sign up for an ad account
-Define your ad placements and objectives
-Choose your budget and plan your ads
-Set your budget pacing
-Design your ad

HOW MUCH DOES IT COST TO ADVERTISE ON TIKTOK?

Although advertising gives a brand a major advantage in reaching its target audience directly, the cost is considered somewhat high. It would not be accurate to quote an exact price for TikTok advertising, but it is worth knowing that pricing differs between small businesses and popular businesses. While large companies such as Nike and Trendyol advertise at attractive prices, small businesses advertise at higher prices.

WHY SHOULD YOU ADVERTISE ON TIKTOK?

TikTok advertising objectives fall into 3 categories: awareness, consideration and conversion.

Awareness
You can build brand awareness with the reach campaign model.

Consideration
This category is itself divided into sub-categories: App Installs, Traffic, Lead Generation and Video Views.
With App Installs you can increase engagement with your mobile app; with Traffic you can drive visits to your website; with Lead Generation you can gather information about the audience you want to sell your product or service to; and with Video Views you can get the videos you want people to watch seen.

Conversion
A conversion campaign lets you show your ad to people who are more likely to complete a conversion on your website. To use this campaign, which aims to increase sales, conversion events must be set up on your website.

TIKTOK ADS MANAGER FEATURES

-You can access your active campaigns, ad spend, ad performance and more.
-You can carry out your overall data analysis on the dashboard
-You can manage all your campaigns and ads on the campaign page.
-In the Ads Manager Reporting section, you can schedule new reports using predefined templates.

To the Heart of Digital with WOXX Media!

WOXX Media, the dynamic agency of the digital age, brings your brand to wide audiences with the right strategies. Stand out on TikTok thanks to its extensive network and get your ads in front of your target audience!

Author: Esra Aybala Talaşlı

Esra Aybala TALAŞLI

SEO & Content Editor