Advertising on Twitter
Advertising on Twitter lets you make your brand stand out by choosing the right audience on a social media platform with a very large user base. Twitter advertising is one of the most effective ways to increase brand awareness, drive traffic to your website, promote products and reach your customers directly. Given that Twitter reaches 23% of the online population, the advantages of standing out on this platform should not be underestimated.
What Are the Twitter Ad Models?
- Promoted Tweet Ad Model (Sponsored Tweet)
The Promoted Tweet ad model shows your ad, based on selected keywords, in the search results of users who do not follow you. With the Promoted Tweet ad model, you are charged on a cost-per-engagement basis.
- Promoted Trend Ad Model (Sponsored Trend)
The Promoted Trend ad model is a one-day ad model that stays live for 24 hours. Its aim is to get the chosen hashtag into the Trending Topics (TT) list and keep it on the agenda.
- Promoted Account Ad Model (Sponsored Account)
The aim of the Promoted Account ad model is to increase the account’s follower count by featuring it prominently in the “Who to follow” section. With the Promoted Account ad model, pricing is based on the number of users who start following the account.
- Twitter Video Ad Model
In the Twitter Video ad model, a video chosen by the brand is published embedded within a tweet. The sponsored ad shown in the timeline is charged per view.
- Twitter Website Cards Ad Model
The aim of the Twitter Website Cards ad model is to attract visitors to websites with low traffic. Clicking on these ads, which are made up of an image and text, takes users to the website.
- Twitter App Install Ad Model
The Twitter App Install ad model is an ad model that appears in the timeline and, when clicked, directs users to the Google Play Store or the App Store.
How Do You Advertise on Twitter?
In answer to the question “How do you advertise on Twitter?”, here is a step-by-step guide to advertising on Twitter:
- Log in at twitter.com.
- Set your campaign name.
- Set your campaign duration, with a start and an end date.
- Define your target audience.
- Set your campaign budget.
- Edit the tweet the campaign will be built around and submit the ad for approval.
Professional Social Media Management with WOXX Media
WOXX Media, the dynamic agency of the digital age, brings your brand to wide audiences with the right strategies. Stand out on Twitter and get your ads in front of your target audience with WOXX Media’s extensive network and professional management!
Esra Aybala TALAŞLI
SEO & Content Editor
Let's get to work!
If you're ready, so are we!